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Privacy Policy

The Future Is Female AB #559226-1233 is a company owned by Feminvest Holding AB 559370-2649


This privacy policy explains the processing of all data controller companies within the companies (hereafter referred to as “the Group” or “we”) and has two main purposes.


To explain how we collect and use your personal information.

To describe your rights and how you can implement them. The policy is aimed at those who come in contact with the Group in the course of its core business operations, either of their own initiative or because we sought them out.


You are always welcome to contact us with any questions about privacy and data protection!


Key concepts

Personal data are information that is directly or indirectly linked to a natural living person. Examples of personal data include your name, address, telephone number, and email address. In some circumstances, even data such as IP addresses or other combined information may constitute personal data.


The processing of personal data includes all handling of personal data, such as collection, registration, and storage.


The data controller is the person who determines the purposes and means of the processing of personal data, either independently or in consultation with others.


The purpose of the processing of personal data

The company is working on educating women in finance and promote businesses owned by female entrepreneurs. The Group collaborates closely with the business community, academic, and other institutions as well as with various organizations, municipalities, and federal agencies.


This means that personal data are collected and processed to achieve the objective for the Group.


What personal data do we collect, and when do we do so?

Information that you provide to us.  For example, when you participate in our events, sign up to our notification lists for events and newsletters, interact with us on social media, contact our business establishment service or apply for event support, or register with Feminvest events to receive free advice on setting up a company or how to start invest, we may collect:


Personal and contact information — name, e-mail address, phone number, professional role, and online ID. We may also collect information including gender and place of residence.  Information we collect about you. For example, if you are a public person, a journalist, or work as a contact person for a company or visit any of our websites, we may actively collect the following information about you:

Personal and contact information — name, e-mail address, mobile phone number, and we might take photos during our events.

Information about how you interact with our websites – how you use our websites.

Device information – such as IP address, language settings, browser settings, time zone, operating system, platform, and screen resolution.

Information from third parties. We may also collect personal data from someone other than you (a third party). The information we collect from third parties are as follows:


If you belong to a certain target group to which we wish to reach out, we may also collect personal information about you from other marketing organizations.


What do we do with your personal data?

The legal grounds for the processing               


The purpose of the processing      

To administer and develop digital communications; for example, to communicate via social media, write press releases to journalists, and conduct international and national marketing.                    

To fulfill contractual agreements and for the purposes of legitimate interes                    

To provide business service; for example, by organizing and conducting training courses and conferences, and to provide professional assistance, business establishment service, and other advisory services.

To fulfill contractual agreements and for the purposes of legitimate interests                 

To conduct surveys and analyses, current statistics, business intelligence, and customer satisfaction surveys. 


Legitimate interests.   

To manage external dialogue; to respond to feedback and complaints.     


Legal obligation.          

To manage projects; to administer and implement various projects.           

To fulfill contractual agreements and for the purposes of legitimate interes                    

To interact with industry actors; for example, by arranging international business meetings and industry seminars, to collaborate with other initiatives, invest in the startup sector or to market Feminvest.          

To fulfill contractual agreements and for the purposes of legitimate interests.

To fulfill contractual obligations and legal obligations, and for the purposes of legitimate interests. 

To maintain and manage the brand; for example, by promoting Feminvest internationally, producing commercials or inviting press.

To fulfill contractual agreements and for the purposes of legitimate interests.                

Direct mailing

We may also contact you via mailing to inform you of events and current affairs. We may do so if you ever have registered your interest in receiving such information or if we judge there to be a legitimate interest in sending you this information; for example, if you are a journalist, blogger, or contact person in a relevant organization. You always have the option of contacting us and saying that you do not wish to receive information from us. Write to us at


Who may we share information with?

Data processors. Sometimes it is necessary for us to share your personal data with other organizations to provide our services. A data processor is a company that deals with the information on our behalf in accordance with our instructions. We have data processors that help us with:


IT services (companies that handle the necessary operation, technical support, and maintenance of our IT solutions).

Marketing (print and distribution, social media, media agencies, or ad agencies).

Organizations that are independent data controllers


State authorities (the police, the National Tax Board, or other authorities), if we are required by law to share the information or in cases of suspected crimes.

Business partners (professional organizations or other industry actors, such as hotels and restaurants). The Group's activities aim to promote interaction between women both nationally and internationally, and we may therefore pass on some of your data in order to promote and facilitate such collaboration.


Where do we process your personal data?

We always strive to process your data within the EU/EEA. However, data may in some situations be transferred to and/or processed by suppliers or subcontractors in countries outside the EU/EEA.


How long do we store your personal data?

We never save your personal data for longer than is necessary for their respective purposes, is required to meet the existing statutory storage periods, or is necessary for the purposes of other legitimate interests. Aside from legal grounds, the continued relevance/necessity of data is determined by the relationship we have with you, such as an ongoing relationship through a trade organization or event coordination.


What are your rights as a registered person?

Right of access (so-called “extracts from the register”). You have the right to obtain access to the data we process that pertains to you and may request a copy of these. (Information is provided in the form of an extract from the register indicating the purpose, categories of personal data, categories of recipients, storage periods, information about where the information was collected and the presence of automated decision-making).


Pursuant to the General Data Protection Regulation, we may ask you for additional information in order to ensure that you are the one who has the right to request the data.


The right to rectification. You have the right to correct incorrect or incomplete personal information (about yourself), within the context of the purpose for which this data is being processed.


The right to deletion (“the right to be forgotten”). You have the right to request that we delete the personal data we process about you if:


The data are no longer necessary for the purposes for which they were collected or processed.

You object to a balancing of interests we have made based on the legal grounds of legitimate interests and your reasons for objection outweigh our legitimate interests.

You object to the processing of your personal data for direct marketing purposes.

Personal data has been processed in an unlawful manner.

Personal data must be deleted in order to fulfill a legal obligation to which the Group is subject.

The personal data collected is about a child (under 13 years) for whom you have parental responsibility, and the collection took place in connection with the provision of information society services (e.g. social media).

Please be aware that there may be legal obligations that prevent us from immediately deleting parts of your data. These obligations are imposed by the Public Access to Information and Secrecy Act, the Archives Act, the Administrative Procedure Act, and accounting and tax legislation, among others.


The right to the limitation. Under certain circumstances, you have the right to request that our processing of your personal data be limited. For example, if you should call into question whether or not the data are accurate or if we no longer need them for our purposes, but you require them in order to establish, exercise or defend legal claims. This means that you can request that we refrain from deleting your data.


If you object to the processing we conduct with reference to the balancing of interests, you may request that we limit the processing during the time necessary to determine whether our legitimate interests outweigh your interests in having the data deleted.


If the processing is limited as described above, we cannot do anything else with your personal data (beyond actually storing it) other than to use it in the establishment, exercise or defense of legal claims, or to protect the rights of another person, unless we request your specific consent.


The right to object to certain types of processing. You always have the right to avoid direct marketing (for example, when an organization directly contacts a customer via email, SMS or newsletter. Marketing measures in which the customer him/herself actively chose to use a service or otherwise sought out an organization in order to learn more about its services do not count as direct marketing.) and to object to any processing of personal data based on a balancing of interests.


In the instance that you have objected to a balancing of interests, to continue to process your data we are required to demonstrate compelling legitimate grounds for the processing which outweigh your interests. In other cases, we only process the data in order to establish, exercise, or defend legal claims.


The right to data portability. If your personal data are processed automatically on the legal grounds of consent or the fulfillment of a contractual obligation, you also have the right to request these so long as doing so does not affect the rights or freedoms of any other person.


Submitting a complaint to the Data Protection Authority. The Data Protection Authority is a regulatory government authority that is responsible for monitoring the application of privacy legislation. If you believe that an organization is processing personal data incorrectly, you may file a complaint with them.


Cookies – What are they and how do we use them?

Cookies are small text files consisting of letters and numbers that are sent from our web server and stored in your internet browser or on your device. These may consist of:


Session cookies (a temporary cookie that expires when you close your browser or device).

Persistent cookies (cookies that remain on your computer until you delete them or they expire).

First-party cookies (cookies set by the site you are visiting).

Third-party cookies (cookies set by a third party. These are used for analyses).

In order to improve your experience of interacting with us, we use all the above-mentioned types of cookies on our websites, Some are directly necessary to the functioning of our websites, while others are used to save your selected preferences as a visitor, to obtain visitor statistics, and for marketing.


You can control the use and scope of the cookies you allow by changing your browser settings. For example, you can block all cookies, only accept first-party cookies, or delete cookies when you close your browser. However, be aware that such settings may interfere with the functionality of certain websites.



The Future Is Female AB, reg. # 559226-1233, located at Surbrunnsgatan 50, 11348 Stockholm.


If you have any questions related to how we treat your personal data, please contact us at

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